BUREAU OF DOMESTIC TRADE
Filipino entrepreneurs eagerly await the staging of National Domestic Trade Fairs every year, as this serves as a venue where they can showcase their products and expand their market presence. National Domestic Trade Fairs constitute a major component of the services offered by the Department of Trade and Industry’s Bureau of Domestic Trade (DTI-BDT), which is mandated to develop, strengthen and promote the domestic market for MSMEs.
To further enhance their marketing impact, National Domestic Trade Fairs are being launched under the “Sikat Pinoy” brand. Under the direction of DTI UndersecretaryPoncianoC. Manalo, Jr. of the Trade and Investment Promotions Group, the logo design developed to distinguish these trade projectsaims to project the Filipino as an achiever. The letter “I” in both “Sikat” and “Pinoy” forms one line moving upward, to signifiy determination and striving for excellence. The letter “O” in “Pinoy” is a solid yellow circle, suggesting the radiance of the sun to signify optimism and hope for a brighter future.
Expected to become a mainstay in MSME trade promotion, this trademark will be adopted for the first time in the upcoming National Food Fair branded asSikatPinoy—Piling-piling Pagkaing Pilipino, to be held on 21-25 August 2013 at the SM Megatrade Hall. According to Dir. RhodoraLeaño of the Bureau of Domestic Trade, “We will be offering the best in Filipino delicacies and specialty food products from SME manufacturers nationwide. This will provide our food producers with a wonderful opportunity to reach out not only to institutional buyers, but also the general consuming public.”
Fresh and processed food from the country’s 16 regions as well as hot meals will be sold during the event. Cooking demonstrations, food tasting activities and seminars will be conducted throughout the event. A Coffee Pavilion and a Filipino Kitchen will also be put up highlighting provincial specialties during the fair. The first day of the fair will be devoted exclusively to institutional buyers from hotels, resorts, and restaurants,as well asmedia. The food fair will then be open to the public in the succeeding four (4) days.
Some of the products to be sold during the event arefresh produce, processed fruits/vegetables & organic/herbal/ natural products, meat products, fish/marine products, pasta, noodles, rice, cereals and cocoa products, snack foods& confectionary products, condiments, sugar, molasses and beverages.
Interested buyers may contact the DTI-Bureau of Domestic Trade by calling (02) 751-3223.
Expected to become a mainstay in MSME trade promotion, this trademark will be adopted for the first time in the upcoming National Food Fair branded asSikatPinoy—Piling-piling Pagkaing Pilipino, to be held on 21-25 August 2013 at the SM Megatrade Hall. According to Dir. RhodoraLeaño of the Bureau of Domestic Trade, “We will be offering the best in Filipino delicacies and specialty food products from SME manufacturers nationwide. This will provide our food producers with a wonderful opportunity to reach out not only to institutional buyers, but also the general consuming public.”
Fresh and processed food from the country’s 16 regions as well as hot meals will be sold during the event. Cooking demonstrations, food tasting activities and seminars will be conducted throughout the event. A Coffee Pavilion and a Filipino Kitchen will also be put up highlighting provincial specialties during the fair. The first day of the fair will be devoted exclusively to institutional buyers from hotels, resorts, and restaurants,as well asmedia. The food fair will then be open to the public in the succeeding four (4) days.
Some of the products to be sold during the event arefresh produce, processed fruits/vegetables & organic/herbal/ natural products, meat products, fish/marine products, pasta, noodles, rice, cereals and cocoa products, snack foods& confectionary products, condiments, sugar, molasses and beverages.
Interested buyers may contact the DTI-Bureau of Domestic Trade by calling (02) 751-3223.
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