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APPIES Accomplishes its Objective of Knowledge Exchange and Raising the Bar for Talent

8/28/2013

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Ø  APPIES 2013 saw growth in delegate numbers as marketing professionals from across APAC witnessed live presentations of award-worthy campaigns representing 6 broad categories: Food & Beverage, Non-Food FMCG, Consumer Durables, Business Services, Consumer Services and Pro-Bono/Government/Cultural.

Ø  A survey among the attendees at the event found APPIES a relevant platform for knowledge exchange with a resounding majority saying that they would like to come back next year.

Ø  APPIES 2013 announces winners of the 10 Gold Medals and 5 Silver Medals as the two-day festival of the best marketing ideas in Asia-Pacific concluded in Singapore on 16th August. The judging panel comprised top marketers in the region selected the winners from 100 shortlisted entries showcasing more than 65 global brand

Ø  APPIES 2013 also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content.  For full list of winners, see below.
“Talent is the biggest challenge facing the industry in Singapore and across the region. It is IAS's mission to raise the level of professionalism and profile of the industry via the 3Es of Education, Exchange and Excellence. APPIES is an important platform for us to deliver on the 3Es. 95% of APPIES delegates would return next year, we couldn't ask for a better endorsement." ” – Ms Goh Shu Fen, Chairperson of the APPIES and Co-founder & Principal of R3.
Singapore, August 19, 2013: APPIES 2013, organised by the Institute of Advertising Singapore (IAS), and supported by SingTel, MEC, Asia Pacific Breweries (APB), MediaCorp and Singapore Press Holdings (SPH), awarded 10 Gold Medals to the following campaigns:

1.       Campaign Title      :               Flavors of Life
          Brand                   :               Wrigley’s Extra
          Advertiser              :               Wrigley’s Extra
          Agency                 :               BBDO China
          Country                 :               CHINA

2.       Campaign Title      :               Recommended By Those Who Care About You
          Brand                    :               Parachute Advansed Ayurvedic Hair Oil
          Advertiser              :               Marico Limited
          Agency                  :               BBH Communications India Pvt Ltd
          Country                 :               INDIA

3.       Campaign Title     :               Apology Press Conference Grand Prix
          Brand                   :               Snickers
          Advertiser             :               Mars
          Agency                 :               I&S BBDO
          Country                :               JAPAN

4.       Campaign Title      :               Kiwi Septics
          Brand                   :               Kiwi Septics
          Advertiser             :               Air New Zealand
          Agency                 :               Host
          Country                 :               NEW ZEALAND

5.       Campaign Title      :               "It's More Fun In The Philippines"           
          Brand                   :               Philippines Department of Tourism
          Advertiser              :               Philippines Department of Tourism
          Agency                  :               BBDO
          Country                 :               PHILIPPINES

6.       Campaign Title       :               Moving Singtel's Image from being a traditional telco to an                                                           innovative multimedia company              
          Brand                     :               SingTel 
          Advertiser               :               SingTel
          Agency                   :               BBDO   
          Country                  :               SINGAPORE

7.       Campaign Title        :               Be Positive         
          Brand                      :               Action for AIDS
          Advertiser               :               Health Promotion Board
          Agency                   :               Iris Worldwide
          Country                  :               SINGAPORE

8.       Campaign Title         :               From Big Ticket Expenses to Daily Essential
          Brand                      :               NTUC Income
          Advertiser                 :               NTUC Income Insurance Co-operatives Ltd
          Agency                     :               BBH Asia Pacific
          Country                    :               SINGAPORE

9.      Campaign Title           :           Smoking Kid   
          Brand                       :           Thai Health Promotion Foundation
          Advertiser                  :           Thai Health Promotion Foundation
          Agency                     :           Ogilvy & Mather Advertising 
          Country                     :           THAILAND      

10.   Campaign Title           :               Magnum 'Fin'nomenon
          Brand                      :               Magnum
          Advertiser                :               Unilever Thai Trading Co. Ltd
          Country                   :               THAILAND

The 5 Silver Medals went to the following campaigns:
1.       Campaign Title         :               Adding Romance to the Game of the Thrones
          Brand                      :               Parachute Advansed Body Lotion
          Advertiser                 :               Marico Limited
          Agency                    :               McCann Worldgroup
          Country                   :               INDIA

2.       Campaign Title         :               The Truth Lies Behind
          Brand                      :               Shabondama Soap
          Advertiser                 :               Shabondama Soap Co Ltd.
          Agency                     :               I&S BBDO / BBDO J WEST
          Country                    :               JAPAN

3.       Campaign Title         :               Knorr Noodle Gang’s Adventures            
          Brand                      :               Knorr Noodles
          Advertiser                 :               Unilever
          Agency                     :               Lowe & Rouf
          Country                    :               PAKISTAN

4.       Campaign Title        :               National Night
          Brand                      :               Mentos
          Advertiser                :               Perfetti Van Melle
          Agency                    :               BBH Asia Pacific
          Country                   :               SINGAPORE

5.       Campaign Title        :               Max Savings
          Brand                      :               KRUNGSRI
          Advertiser                :               Krungsri Bank (Bank of Ayudhya)
          Agency                    :               Lowe
          Country                   :               THAILAND

APPIES 2013 also saw 8 presenters clinching the Best Presenter Awards and a special award was awarded to Oliver Kittipong Veerataecha, Strategic & Innovation Officer of Y&R who won the best presenter three years in a row.

1.      Allen Eric, Brand Manager, Marico Limited, INDIA
2.      Dhiren Amin, Group Planning Director, McCann Worldgroup INDIA
3.      Jason King, Group Planning Director, BBDO CHINA
4.      Jean Madrid, Brand Manager, Unilever, PHILIPPINES
5.      Kristine Go, Senior Global Digital Brand Manager, Lifebuoy, Unilever, SINGAPORE
6.      Mikki Ravelo, Global Brand Manager, Lux, Unilever, SINGAPORE
7.      Nicole Sparshott, Vice President, Refreshment, SEA & Australasia, Unilever, SINGAPORE
8.      Yousuf Rangoonwala, Strategic Director, BBH Communications INDIA

For more information, please visit www.appies.asia
For enquiries, please contact:

Ms Jennifer Goh
Executive Director
Tel: +65 6220 8382
Email: [email protected]

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ABOUT THE INSTITUTE OF ADVERTISING SINGAPORE

The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness. 
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