Ø APPIES 2013 saw growth in delegate numbers as marketing professionals from across APAC witnessed live presentations of award-worthy campaigns representing 6 broad categories: Food & Beverage, Non-Food FMCG, Consumer Durables, Business Services, Consumer Services and Pro-Bono/Government/Cultural.
Ø A survey among the attendees at the event found APPIES a relevant platform for knowledge exchange with a resounding majority saying that they would like to come back next year.
Ø A survey among the attendees at the event found APPIES a relevant platform for knowledge exchange with a resounding majority saying that they would like to come back next year.
Ø APPIES 2013 announces winners of the 10 Gold Medals and 5 Silver Medals as the two-day festival of the best marketing ideas in Asia-Pacific concluded in Singapore on 16th August. The judging panel comprised top marketers in the region selected the winners from 100 shortlisted entries showcasing more than 65 global brand
Ø APPIES 2013 also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content. For full list of winners, see below.
Ø APPIES 2013 also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content. For full list of winners, see below.
“Talent is the biggest challenge facing the industry in Singapore and across the region. It is IAS's mission to raise the level of professionalism and profile of the industry via the 3Es of Education, Exchange and Excellence. APPIES is an important platform for us to deliver on the 3Es. 95% of APPIES delegates would return next year, we couldn't ask for a better endorsement." ” – Ms Goh Shu Fen, Chairperson of the APPIES and Co-founder & Principal of R3.
Singapore, August 19, 2013: APPIES 2013, organised by the Institute of Advertising Singapore (IAS), and supported by SingTel, MEC, Asia Pacific Breweries (APB), MediaCorp and Singapore Press Holdings (SPH), awarded 10 Gold Medals to the following campaigns:
1. Campaign Title : Flavors of Life
Brand : Wrigley’s Extra
Advertiser : Wrigley’s Extra
Agency : BBDO China
Country : CHINA
2. Campaign Title : Recommended By Those Who Care About You
Brand : Parachute Advansed Ayurvedic Hair Oil
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
3. Campaign Title : Apology Press Conference Grand Prix
Brand : Snickers
Advertiser : Mars
Agency : I&S BBDO
Country : JAPAN
4. Campaign Title : Kiwi Septics
Brand : Kiwi Septics
Advertiser : Air New Zealand
Agency : Host
Country : NEW ZEALAND
5. Campaign Title : "It's More Fun In The Philippines"
Brand : Philippines Department of Tourism
Advertiser : Philippines Department of Tourism
Agency : BBDO
Country : PHILIPPINES
6. Campaign Title : Moving Singtel's Image from being a traditional telco to an innovative multimedia company
Brand : SingTel
Advertiser : SingTel
Agency : BBDO
Country : SINGAPORE
7. Campaign Title : Be Positive
Brand : Action for AIDS
Advertiser : Health Promotion Board
Agency : Iris Worldwide
Country : SINGAPORE
8. Campaign Title : From Big Ticket Expenses to Daily Essential
Brand : NTUC Income
Advertiser : NTUC Income Insurance Co-operatives Ltd
Agency : BBH Asia Pacific
Country : SINGAPORE
9. Campaign Title : Smoking Kid
Brand : Thai Health Promotion Foundation
Advertiser : Thai Health Promotion Foundation
Agency : Ogilvy & Mather Advertising
Country : THAILAND
10. Campaign Title : Magnum 'Fin'nomenon
Brand : Magnum
Advertiser : Unilever Thai Trading Co. Ltd
Country : THAILAND
The 5 Silver Medals went to the following campaigns:
1. Campaign Title : Adding Romance to the Game of the Thrones
Brand : Parachute Advansed Body Lotion
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
2. Campaign Title : The Truth Lies Behind
Brand : Shabondama Soap
Advertiser : Shabondama Soap Co Ltd.
Agency : I&S BBDO / BBDO J WEST
Country : JAPAN
3. Campaign Title : Knorr Noodle Gang’s Adventures
Brand : Knorr Noodles
Advertiser : Unilever
Agency : Lowe & Rouf
Country : PAKISTAN
4. Campaign Title : National Night
Brand : Mentos
Advertiser : Perfetti Van Melle
Agency : BBH Asia Pacific
Country : SINGAPORE
5. Campaign Title : Max Savings
Brand : KRUNGSRI
Advertiser : Krungsri Bank (Bank of Ayudhya)
Agency : Lowe
Country : THAILAND
APPIES 2013 also saw 8 presenters clinching the Best Presenter Awards and a special award was awarded to Oliver Kittipong Veerataecha, Strategic & Innovation Officer of Y&R who won the best presenter three years in a row.
1. Allen Eric, Brand Manager, Marico Limited, INDIA
2. Dhiren Amin, Group Planning Director, McCann Worldgroup INDIA
3. Jason King, Group Planning Director, BBDO CHINA
4. Jean Madrid, Brand Manager, Unilever, PHILIPPINES
5. Kristine Go, Senior Global Digital Brand Manager, Lifebuoy, Unilever, SINGAPORE
6. Mikki Ravelo, Global Brand Manager, Lux, Unilever, SINGAPORE
7. Nicole Sparshott, Vice President, Refreshment, SEA & Australasia, Unilever, SINGAPORE
8. Yousuf Rangoonwala, Strategic Director, BBH Communications INDIA
For more information, please visit www.appies.asia
For enquiries, please contact:
Ms Jennifer Goh
Executive Director
Tel: +65 6220 8382
Email: jennifer@ias.org.sg
-------------------------------------------------------------------------------------------------------------------
ABOUT THE INSTITUTE OF ADVERTISING SINGAPORE
The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness.
1. Campaign Title : Flavors of Life
Brand : Wrigley’s Extra
Advertiser : Wrigley’s Extra
Agency : BBDO China
Country : CHINA
2. Campaign Title : Recommended By Those Who Care About You
Brand : Parachute Advansed Ayurvedic Hair Oil
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
3. Campaign Title : Apology Press Conference Grand Prix
Brand : Snickers
Advertiser : Mars
Agency : I&S BBDO
Country : JAPAN
4. Campaign Title : Kiwi Septics
Brand : Kiwi Septics
Advertiser : Air New Zealand
Agency : Host
Country : NEW ZEALAND
5. Campaign Title : "It's More Fun In The Philippines"
Brand : Philippines Department of Tourism
Advertiser : Philippines Department of Tourism
Agency : BBDO
Country : PHILIPPINES
6. Campaign Title : Moving Singtel's Image from being a traditional telco to an innovative multimedia company
Brand : SingTel
Advertiser : SingTel
Agency : BBDO
Country : SINGAPORE
7. Campaign Title : Be Positive
Brand : Action for AIDS
Advertiser : Health Promotion Board
Agency : Iris Worldwide
Country : SINGAPORE
8. Campaign Title : From Big Ticket Expenses to Daily Essential
Brand : NTUC Income
Advertiser : NTUC Income Insurance Co-operatives Ltd
Agency : BBH Asia Pacific
Country : SINGAPORE
9. Campaign Title : Smoking Kid
Brand : Thai Health Promotion Foundation
Advertiser : Thai Health Promotion Foundation
Agency : Ogilvy & Mather Advertising
Country : THAILAND
10. Campaign Title : Magnum 'Fin'nomenon
Brand : Magnum
Advertiser : Unilever Thai Trading Co. Ltd
Country : THAILAND
The 5 Silver Medals went to the following campaigns:
1. Campaign Title : Adding Romance to the Game of the Thrones
Brand : Parachute Advansed Body Lotion
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
2. Campaign Title : The Truth Lies Behind
Brand : Shabondama Soap
Advertiser : Shabondama Soap Co Ltd.
Agency : I&S BBDO / BBDO J WEST
Country : JAPAN
3. Campaign Title : Knorr Noodle Gang’s Adventures
Brand : Knorr Noodles
Advertiser : Unilever
Agency : Lowe & Rouf
Country : PAKISTAN
4. Campaign Title : National Night
Brand : Mentos
Advertiser : Perfetti Van Melle
Agency : BBH Asia Pacific
Country : SINGAPORE
5. Campaign Title : Max Savings
Brand : KRUNGSRI
Advertiser : Krungsri Bank (Bank of Ayudhya)
Agency : Lowe
Country : THAILAND
APPIES 2013 also saw 8 presenters clinching the Best Presenter Awards and a special award was awarded to Oliver Kittipong Veerataecha, Strategic & Innovation Officer of Y&R who won the best presenter three years in a row.
1. Allen Eric, Brand Manager, Marico Limited, INDIA
2. Dhiren Amin, Group Planning Director, McCann Worldgroup INDIA
3. Jason King, Group Planning Director, BBDO CHINA
4. Jean Madrid, Brand Manager, Unilever, PHILIPPINES
5. Kristine Go, Senior Global Digital Brand Manager, Lifebuoy, Unilever, SINGAPORE
6. Mikki Ravelo, Global Brand Manager, Lux, Unilever, SINGAPORE
7. Nicole Sparshott, Vice President, Refreshment, SEA & Australasia, Unilever, SINGAPORE
8. Yousuf Rangoonwala, Strategic Director, BBH Communications INDIA
For more information, please visit www.appies.asia
For enquiries, please contact:
Ms Jennifer Goh
Executive Director
Tel: +65 6220 8382
Email: jennifer@ias.org.sg
-------------------------------------------------------------------------------------------------------------------
ABOUT THE INSTITUTE OF ADVERTISING SINGAPORE
The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness.
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